Brainstorm, Investigate, Design, Refine.
Once areas of opportunities are identified, we engage in brainstorming sessions that transform potential opportunities into real-world concepts. We then investigate the viability of each concept, ultimately selecting the very best one. Secondary market research is performed to validate the selected product design. The proposed concept is then designed by implementing an iterative process that moves quickly through each phase of refinement.

Analysis & Engineering
Based on the insights and information collected in research, IDEA zeros in on an innovative product design. Our industrial design engineers focus on all aspects of look, feel and function with orthographic drawings, perspective views, product detailing, primary user analysis and scenarios. The success of your project is greatly enhanced and virtually ensured thanks to our design team's attention to detail and hard work.

Product Design/Innovation
IDEA's design applications and directions are not only innovative, they are extremely practical. Taking an integrated approach drawn from numerous disciplines, we develop unique, well-rounded concepts born from a unified product vision that answers the needs of the market, the client, and the end-user.

• Concept Generation
• New Product Ideation
• Brainstorming Integrated Groups
• Product Configuration
• Human Factors
• Form/Function Housing Development
• Aesthetic "Visual Interest" Development
• Photo Realistic Product Rendering and Animation
• Design for Manufacturability & Assembly
• Model Development
• Technology Verification